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Case Study Spokesman/Wheelbase

Through a considered approach to style, innovation and performance. We create collections that promote our customers brand and achieve great retail sell through.

As these are unique products the margins are not eroded by discounting from the Website Giants. The quality is superb as we work with the worlds best fabric Suppliers like Event and Elastic Interface. Our Products are tried and tested and have received rave reviews from the Cycling Press

Spokesman teamed up with Wheelbase in the Lake District to produce the Climbers collection.

The brief was to create a Cycling collection which could handle the 100 mile training Rides of Wheelbase Road racing Team. And to celebrate the tough climbs in region , we took a relief map of the Hard Knott pass and made it into a print


The Custom jersey is made from a high performance stretch fabric which is very quick drying, the sleeves are raw edge with a silicone band for lightness, the back panel is made from a lightweight mesh fabric which is extremely breathable


  • Raw edge cuffs for weight and breathability
  • Full-length zip
  • 3 durable rear pockets with zipped valuables pocket Permanent wicking treatment
  • Permanent wicking treatment
  • Mesh side-panels and cuff ends for additional breathability
  • Permanent anti-microbial and anti-bacterial treatment (silver ion technology) to prevent build-up of bacteria
  • SPF (Sun protection factor) AS/NZS 4399:1996 | 50+


“The Spokesman Jersey’s impressive breathability and quality finish makes it a natural choice on hot days”

9 out of 10 for performance
Dave Arthur – Road CC


The heart of any great cycling short is in the pad. We teamed up with Cytech, the company that invented the anatomically shaped pad – Elastic Interface® to bring you what many people are calling the most comfortable pair of shorts they have ever worn.

  • Reflective glass particle strip
  • Matt black power Lycra with Spokesman logos
  • Deluxe pad by Cytech
  • Highly breathable back
  • Flat lock stitching
  • Radio pocket

“These Spokesman Team Shorts offer all the performance, comfort and fit you could want. They’re very well made and the performance and fit, not only matches shorts in the same price bracket, but more expensive bib shorts as well.”

Dave Arthur – road.cc

“After a 120 mile test ride in the welsh mountains, I thought the Spokesman shorts were one of the most comfortable I’ve ever worn!”

Paul Markland
Head Buyer – Evans